With so many social media services out there, which type of service will you choose? Do you use Instagram and Facebook for your marketing, promotion, and other needs of your online business? Social media has become a mandatory tool when we run a business. Not only online store only, local business (offline) can take advantage of social media. If you still ask the reasons why businesses need to use social media, here we will give 3 reasons.
1. Your Prospective Customers Using Social Media
Users of social media like Facebook, Twitter, or Youtube relatively increase every year. The phenomenon is supported also by the cheapness of smartphones on the market. How to reach them of course by creating a social media account. With social media, your business and customers will be connected.
2. Easy and Cheap
How much do you need to spend on offering through TV? Certainly very expensive because we need to create an ad. In addition to expensive, the duration is very limited. Social media makes delivering information to potential customers easy and relatively inexpensive. Almost all social media accounts can be obtained for free. If you want to advertise on social media too, the price is relatively cheaper than advertising in the print media. Tools that get used to manage social media also has an affordable price.
3. Have Extraordinary Viral Effects
Finally, the most important reason why businesses need to use social media is that it has a tremendous viral effect. People who are interested in the video immediately spread the video link through social media accounts after watching it. Then his friends who are connected to social media so know it and go to watch and spread it as well. The viral effect continues even across social media. If your business does not use social media, do not expect to create tremendous viral effects.